Ed calls Keller, Texas, home and has spent decades in digital marketing, helping businesses drive growth and profits. After his wife met Liz at an event, they decided it was time to seriously consider the world of business ownership and franchising.

What inspired Ed to make a career change?

Like many who have taken the leap into franchising, Ed felt the best way to increase his earnings would be to step out and try something new. 

Why will Ed make a great franchise owner?

Ed is positioned to be an amazing franchise owner because of his vast experience in the digital marketing vertical. He’s already been doing this work for decades, and he absolutely loves partnering with business owners to increase their leads or sales revenue.

What were Ed’s search criteria for finding the right franchise company?

The primary factors that drove Ed’s search were a clear tie to his previous experience and something that was a little more hands off and could be run passively. 

Any tips on choosing the right time to take the leap into business ownership and leave the corporate world?

Be patient and do the research! Ed recommends asking the franchisor a lot of questions as well as talking to current franchisees to see what they like or don’t like as well as the opportunity for growth.